online store sales up to 12% in 2010 – Razor Brand Agency
Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.
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The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.
Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.
| Online Spending: 2009 vs. 2010 Holiday Season | |||
|---|---|---|---|
| Millions $ | |||
| 2009 | 2010 | Percent change | |
| Nov. 1-Dec. 31, 2010 | 29,084 | 32,589 | 12% |
| Thanskgiving Day (Nov. 25) | 318 | 407 | 28% |
| Black Friday (Nov. 26) | 595 | 648 | 9% |
| Cyber Monday (Nov. 29) | 887 | 1,028 | 16% |
| Green Monday (Dec. 13) | 854 | 954 | 12% |
| Free shipping day (Dec. 17) | 586 | 942 | 61% |
| Source: comScore | |||
Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.
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