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		<title>online store sales up to 12% in 2010 &#8211; Razor Brand Agency</title>
		<link>http://fareo.wordpress.com/2011/07/04/online-store-sales-up-to-12-in-2010-razor-brand-agency/</link>
		<comments>http://fareo.wordpress.com/2011/07/04/online-store-sales-up-to-12-in-2010-razor-brand-agency/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 00:55:36 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
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		<description><![CDATA[Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high. [really_simple_share] The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=397&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Online sales during the 2010 holiday season in the United States  totaled $32.6 billion, an increase of 12 percent compared to 2009,  according to comScore. The total marked an all-time high.<br />
<img src="http://razorbrandagency.com/wp-content/uploads/2011/05/jobs-account-executive.jpg" alt="" title="jobs-account-executive" width="650" height="200" class="alignleft size-full wp-image-2941" /><br />
[really_simple_share]<br />
The biggest spending day of the season – and also year – was Monday,  Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.</p>
<p>Based on percentage change, the biggest increase came on the free  shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales  totaled $586 million in 2009 compared to $942 million in 2010.</p>
<table border="0" cellspacing="1" cellpadding="3" width="400" bgcolor="#5a739c">
<tbody>
<tr bgcolor="#fa5d00">
<th colspan="4">Online Spending: 2009 vs. 2010 Holiday Season</th>
</tr>
<tr bgcolor="#ffe084">
<th align="center" valign="top"></th>
<th colspan="2" align="center" valign="top">Millions $</th>
<th align="center" valign="top"></th>
</tr>
<tr bgcolor="#ffe084">
<th align="center" valign="top"></th>
<th align="center" valign="top">2009</th>
<th align="center" valign="top">2010</th>
<th align="center" valign="top">Percent change</th>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Nov. 1-Dec. 31, 2010</th>
<td align="center" valign="top"><strong>29,084</strong></td>
<td align="center" valign="top"><strong>32,589</strong></td>
<td align="center" valign="top"><strong>12%</strong></td>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Thanskgiving Day (Nov. 25)</th>
<td align="center" valign="top">318</td>
<td align="center" valign="top">407</td>
<td align="center" valign="top">28%</td>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Black Friday (Nov. 26)</th>
<td align="center">595</td>
<td align="center">648</td>
<td align="center">9%</td>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Cyber Monday (Nov. 29)</th>
<td align="center">887</td>
<td align="center">1,028</td>
<td align="center">16%</td>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Green Monday (Dec. 13)</th>
<td align="center" valign="top">854</td>
<td align="center" valign="top">954</td>
<td align="center" valign="top">12%</td>
</tr>
<tr bgcolor="#ffffff">
<th align="center" valign="top">Free shipping day (Dec. 17)</th>
<td align="center">586</td>
<td align="center">942</td>
<td align="center">61%</td>
</tr>
<tr bgcolor="#ffe084">
<td colspan="4">Source: comScore</td>
</tr>
</tbody>
</table>
<p><strong>Methodology:</strong> Full season comparison based on  calendar days; individual day comparisons are based on corresponding  shopping days in 2009. Green Monday is the second Monday in December.</p>
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		<title>is your brand safe</title>
		<link>http://fareo.wordpress.com/2011/07/04/is-your-brand-safe/</link>
		<comments>http://fareo.wordpress.com/2011/07/04/is-your-brand-safe/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 00:54:41 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
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		<guid isPermaLink="false">http://fareo.wordpress.com/?p=394</guid>
		<description><![CDATA[We all know that the Internet has revolutionized communication and brand positioning Great! but in the same time the internet is creating a new phenomena of communication that anyone can instantly use. [really_simple_share] Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=394&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3>We all know that the Internet has revolutionized communication and brand positioning</h3>
<p>Great! but in the same time the internet is creating a new phenomena of communication that anyone can instantly use.<br />
<img src="http://razorbrandagency.com/wp-content/uploads/2011/05/branding.jpg" alt="" title="branding" width="650" height="200" class="alignleft size-full wp-image-2946" /><br />
[really_simple_share]<br />
Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation.<br />
In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter account) will tell 100 people that will tell another 100 that will another 100 and the list goes on. In about 30 minutes 1,000,000 people will know about it and then individuals in social networks and social bookmarks of all sorts will pick on the information and will put their own spin, before the press and news gets their hands on.</p>
<p>So yes, this is a dramatised situation, but think of this…is your brand and business really safe?<br />
You have now 100,000 pages talking about you. How do you control the information flow, how do you stay on top? Can you really?<br />
In this age of instant communication, where the voice of one reach many, an organisation, brand and product managers needs to address seriously the issue in order to survive.</p>
<h3>So what do you do now?</h3>
<p>Create a new job function – maybe something like a “Social Media Director” and hire a team of “Social Media Optimizers” and if it is all too hard then outsource the services. But the point is… can you afford not to be in control?<br />
The Internet has definitely created a problem to businesses of all sorts when one single disgruntled employee or client can spread a rumor and like a Chinese whisper will reach a massive audience without any justification or even proof.  You know the line of the famous James Bond movie, Tomorrow Never Dies, “There is no news like bad news”.  Check the TV News or Newspapers and you will understand what I mean. When is the last time you read or heard good news anywhere?</p>
<h3>To counter the effect or better, managing the potential issue you must create your own good news.  Yes you can be your own TV channel and your own magazine.</h3>
<h3>Embrace it and be in control by creating and joining:</h3>
<p>Social Bookmarks<br />
Social groups<br />
Social websites<br />
Blogs</p>
<h3>Generate content:</h3>
<p>Write it yourself or get writers to provide you articles to post into your blogs then spread the news.<br />
Talk to the masses:<br />
Get people to register into your lists and build your database to communicate instantly your news and stay on top of your communication.</p>
<h3>Be in control:</h3>
<p>Like any brand managers you must keep on building your brand by efficient communication and information dissemination.  As long as you control the information and the information does not control you, you will be fine.</p>
<p>Razor philosophy recognises the importance of developing and sustaining   long-term client relationships and effectively managing the balance   between creating, communicating and delivering value.  Digital Marketing   is no longer the &#8220;under dog&#8221; of the marketing world, campaigns and   strategies are now built around digital media with digital media   becoming the centre piece of any activity. A digital agency really needs   to work at that strategic level with their clients.  If you are   interested in exploring that sort of relationship with us then simply   click here to contact us and we’ll gladly take you through how our   thinking will be able to help your brand and your business!</p>
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		<title>how to take shopper&#8217;s experience to a new level</title>
		<link>http://fareo.wordpress.com/2011/07/04/how-to-take-shoppers-experience-to-a-new-level/</link>
		<comments>http://fareo.wordpress.com/2011/07/04/how-to-take-shoppers-experience-to-a-new-level/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 00:52:18 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://fareo.wordpress.com/?p=392</guid>
		<description><![CDATA[[really_simple_share] The whole point of mobile applications, is to make it easy for your customers to buy from you. Tesco has just released a shopping application (App) which does exactly that: allows you to add to your shopping cart, on the go &#8211; so you want forget, when things you need  are finished (or they&#8217;re about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=392&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://razorbrandagency.com/wp-content/uploads/2011/05/654321.jpg" alt="" title="654321" width="650" height="200" class="alignleft size-full wp-image-2937" /><br />
[really_simple_share]<br />
The whole point of mobile applications, is to make it easy for your customers to buy from you.</p>
<p>Tesco has just released a shopping application (App) which does exactly that: allows you to add to your shopping cart, on the go &#8211; so you want forget, when things you need  are finished (or they&#8217;re about to ran out).</p>
<p>You know how frustrating it could be when</p>
<ul>
<li>you get to the shower, and you&#8217;re out of shampoo, or</li>
<li>you&#8217;ve made your morning coffee, just to find you&#8217;re out of milk, or</li>
<li>Friends come to visit, and you&#8217;re out of cold drinks&#8230;</li>
</ul>
<p>Tesco&#8217;s Shopping app was designed to prevent that frustration, freeing your brain cells to concentrate on the valuable things in life, rather than trying to remember your shopping list.</p>
<p>Take a look..</p>
<p>&nbsp;</p>
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		<title>hospitality and social media</title>
		<link>http://fareo.wordpress.com/2011/07/04/hospitality-and-social-media/</link>
		<comments>http://fareo.wordpress.com/2011/07/04/hospitality-and-social-media/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 00:51:11 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://fareo.wordpress.com/?p=390</guid>
		<description><![CDATA[Social media has been around for quite a while now and many marketers have included it in their mix just to try it out. Now&#8217;s the time for putting social media to work to achieve your business goals. [really_simple_share] At last week&#8217;s DMA:2010, the annual meeting of an organization steeped in measurable marketing techniques across [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=390&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Social media has been around for quite a while now and many marketers have included it in their mix just to try it out. Now&#8217;s the time for putting social media to work to achieve your business goals.<br />
<img src="http://razorbrandagency.com/wp-content/uploads/2011/05/10-ORKE-69_marchnewsletter_facebookimage.jpg" alt="" title="10-ORKE-69_marchnewsletter_facebookimage" width="650" height="200" class="alignleft size-full wp-image-2952" /><br />
[really_simple_share]<br />
At last week&#8217;s DMA:2010, the annual meeting of an organization steeped in measurable marketing techniques across platforms, the question on everyone&#8217;s mind was &#8220;How do I use social media in my marketing mix to drive trackable results?&#8221; Well other organizations are doing it and so can you.</p>
<p>Here are four ways to supercharge your marketing with social media and the related metrics to assess them. Bear in mind that you need to use best practices to make the most of your social media initiatives (to this end read my column on how to make your social media work harder).</p>
<h3>1. Partner with customers to co-create products</h3>
<p>Get prospects and customers to participate in the product development process so they&#8217;ve a greater sense of ownership. This translates to higher sales, often with better margins and increased loyalty. Build-A-Bear Workshops have done this at retail. Online, Threadless, a t-shirt purveyor, incents designers who are paid for success and customers who vote on the t-shirts they like to participate in the development process. Another firm that does this is Shidonni, which provides creative tools for kids. It sells subscriptions for enhanced functionality and high priced individual stuffed animals designed by children.</p>
<p>As a marketer, what aspects of your product development process can you involve consumers in? Think broadly in <a href="http://razorbrandagency.com/wp-content/uploads/2011/05/restaruant-hosptiality.png"><img class="alignleft size-medium wp-image-2851" title="restaruant-hosptiality" src="http://razorbrandagency.com/wp-content/uploads/2011/05/restaruant-hosptiality-227x300.png" alt="" width="227" height="300" /></a>terms of accessories, designs, and new products. Metrics: Among the factors to track include the number of visitors, number of creators, conversion rate, information gathered such as e-mail address for future marketing, product purchases, margins, related products developed, new product ideas, and costs.</p>
<h3>2. Throw a party</h3>
<p>Expand your reach with gatherings to extend your brand and enhance your reach. These events don&#8217;t need to be traditional marketing events. For example, the Roger Smith Hotel in New York uses social media to be the home base for social media rock stars like out-of-towners Chris Brogan by providing low-cost social media meeting spaces which make the hotel highly talk-worthy. Events are great for business-to-business offerings. For example, Thought Lead created the The Influencer Project for the world&#8217;s shortest marketing conference and Mashable initiated Social Media Day.</p>
<p>What can you do for your business, regardless of whether it&#8217;s business-to-business or business-to-consumer? Use Meetups, Evite, and/or YahooGroups to extend your reach and support product usage. Alternatively, gather your prospects and fans on Twitter or another platform to meet virtually. One great use of this is Twitterchats. One of my favorite Twitterchats is Mack Collier&#8217;s popular #Blogchat on Sunday nights. Metrics: Among the factors to track include the number of participants, comments and related interactions, tweets and other social sharing, actions, earned media in terms of additional views, media stories, brand sentiment, sales, and costs.</p>
<h3>3. Share the love.</h3>
<p>Get customers to help sell your products. In old-fashioned terms, this is word-of-mouth marketing. Bear in mind that a significant proportion of chatter happens in offline conversations. Consumers do this in a variety of ways from sharing photographs on Facebook and Flickr, ratings and reviews on your site and third-party sites including Amazon, and social sharing on Facebook, Twitter, and other sites like Reddit and StumbleUpon. While many firms are nervous about reviews, consider that a mediocre review can qualify purchasers an otherwise lackluster product and help it sell.</p>
<p>For firms with retail establishments, don&#8217;t overlook location-based services where customers can check in to and receive virtual and real benefits. From a marketing perspective, do you ask your customers to participate by sharing photographs and/or comments and reviews? Do you give them an incentive such as featuring them in your communications or giving them an offer for a future purchase in return for participation? Metrics: Among the factors to track include the number of participants, comments, other shared content such as photographs, related interactions, social sharing, actions, time on site as indicator of engagement, brand sentiment, sales, and costs.</p>
<h4>4. Reach out and touch someone.</h4>
<p>Use social media to extend your customer service to support the rest of your social media function. The poster children for expanding your ability to communicate with your prospects and customers in this fashion are ComcastCares and Zappos through their efforts on Twitter. One thing that surprised me as I walked the exhibit hall at the DMA:2010 was the fact that customer service providers weren&#8217;t ready to support social media interactions. To enhance your customer service reach, think beyond Facebook and Twitter. Use YouTube for how-to videos, where Will It Blend is a great example. Also, consider bulletin boards, forums, targeted social media sites like SpiceWorks, and Q&amp;A such as LinkedIn and YahooAnswers.</p>
<p>Metrics: Among the factors to track include the number of questions asked and answered as well as related sales, shared content such as video and photographs, social sharing, actions, time on site as indicator of engagement, brand sentiment, and costs (note these may be hidden in other areas such as customer service).</p>
<p>It&#8217;s critical to think broadly when integrating social media into your marketing plans. Social media is more than a Facebook and/or Twitter strategy; it&#8217;s about integrating all of the elements into your marketing plan so that they drive actions that lead to achieving your business goals. To this end, it&#8217;s critical that your marketing works in concert. There are many potential benefits to knowing where your audience spends their time and becoming part of their social interactions.</p>
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		<title>the blog is changing</title>
		<link>http://fareo.wordpress.com/2008/10/05/the-blog-is-changing/</link>
		<comments>http://fareo.wordpress.com/2008/10/05/the-blog-is-changing/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 10:32:22 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Record]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[posts]]></category>

		<guid isPermaLink="false">http://fareo.wordpress.com/?p=387</guid>
		<description><![CDATA[seems like there are rare people will transfer his or her blog in wordpress to others, but I have the deep problerm on proxy, I am located in China where the wordpress can not be connected directly. I did try the blog service from Google, but not succeed. anyway, my final solution is switch all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=387&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>seems like there are rare people will transfer his or her blog in wordpress to others, but I have the deep problerm on proxy, I am located in China where the wordpress can not be connected directly.</p>
<p>I did try the blog service from Google, but not succeed. anyway, my final solution is switch all my blog posts to a new website, www.wordpress.com.cn. I think finally I can upload picture now</p>
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		<title>OK, seems like the new life is almost started!</title>
		<link>http://fareo.wordpress.com/2008/10/04/ok-seems-like-the-new-life-is-almost-started/</link>
		<comments>http://fareo.wordpress.com/2008/10/04/ok-seems-like-the-new-life-is-almost-started/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 09:17:52 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Record]]></category>
		<category><![CDATA[new life]]></category>

		<guid isPermaLink="false">http://fareo.wordpress.com/?p=385</guid>
		<description><![CDATA[so, Let&#8217;s get started. about a whole week I have not find any time for physical exercise running and post my wordpress. so far, I had been working in the company for about 4 days. and the feeling is, em, what I am gotta say, yes, It was actually fresh atmosphere. around with young people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=385&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>so, Let&#8217;s get started. about a whole week I have not find any time for physical exercise running and post my wordpress.</p>
<p>so far, I had been working in the company for about 4 days. and the feeling is, em, what I am gotta say, yes, It was actually fresh atmosphere. around with young people whom birth after 87 or 88, about 5-6 years younger than me. I think I totally accepted this kind of life. and just need a little bit adjust on my daily schedule time table.</p>
<p>the income may not as high as my original expecting, but I think I could handle that, especially after the fixed income of salary I also will have the commission which is a little bit higher than other colleagues. the company is located in the center of this city, amazing thing is that it was in the Red Shield Building which somehow symbolic stand on the government business management organization. so we have the great excuse to develop the client and provide service to gain our profit.</p>
<p>another funny thing is today I did found some really useful good book in company, they are rarely opened, almost fresh new. some of them are related to the sales, and some are not, but all useful. most important is they are all free to read. yeah, that means it is the time for me to gain and expand my sale experience now. on the other hand the rules here is stricken cause the business rule. we have to always ware the shirt and tie which makes us looks professional. at first I was a little conflict with this standard ware until the manager asked me to ware my tie. I considered deeply about this issue. and made my decision finally, OK, no problem, for a sale man not an musician or any other kind of occupation, the descent suit is definitely essential particularly the tie.</p>
<p>the plan on the international business is continues grows. name card for the EVER LINK Export company had been designed and worked out. and I did attend the beauty and cosmetic big affairs achieved my first market investigate job, although no one is asked me to do it, the goal which I did set before needs me to make it out. the process of collecting name card and information of those enterprise is quite good for my experience grow. and this kind of work means working for myself indeed. just keep going on I think I will find the opportunity god had set for me.</p>
<p>Spanish is the most beautiful sound I had heard in this planet. maybe I did fall in love with those cute Spanish women. we will see, whether could I found a Spanish women to be my wife. that&#8217;s not a serious joke I have some insisted mean it.</p>
<p>the Michael and Janis now became my closed friend in my Guangzhou life. they are so kind and so open and actually stands my mood. I really love to drink beer with these guys as the same way they told me that the love they have on Chinese tea meet in my house.</p>
<p>OK, seems like now is the last hour on working before the national celebration holiday. wish everyone have good time during these days.</p>
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		<title>first time in the event</title>
		<link>http://fareo.wordpress.com/2008/09/21/first-time-in-the-event/</link>
		<comments>http://fareo.wordpress.com/2008/09/21/first-time-in-the-event/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 08:18:41 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Record]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[new friends]]></category>

		<guid isPermaLink="false">http://fareo.wordpress.com/?p=381</guid>
		<description><![CDATA[OK, 98 RMB, a buffet, I think I love it. since I had registered on the website namely GZstuff which is a community crowd by local Guangzhou people, I always wondering to experience the meet there. get new acquaintance and new friends. for me, a brand fresh new guy to Guangzhou, have some foreign friends [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=381&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>OK, 98 RMB, a buffet, I think I love it. since I had registered on the website namely GZstuff which is a community crowd by local Guangzhou people, I always wondering to experience the meet there. get new acquaintance and new friends. for me, a brand fresh new guy to Guangzhou, have some foreign friends from all over the world is such a fantastic things I could ever imagine. and now the opportunity is come, so I definitely attended.</p>
<p>well, meet some guys there, a western people from a place I never heard before is extremely mysterious, when he answer the question where you from, he said, I do not know. all right, this is the best and most inspiration answer for this question I have ever heard. he looks like some kind of religion one, wear a pure buldism T-shirt. and he is a vegetarian. I leaved his email and googled his hometown which is a minor nation among western countries. Busque. maybe that is the reason why he is so mysterious for me.</p>
<p>the other one is a girl. in fact I was the frist one arrived the club, and this girl is the second one. she is pretty, and have some unique style hardly to describe, anyway, I just have to say it was my pleasure to share buffet with her, as she had been doing the international business for years I leaved her number for next time meeting.</p>
<p>a africa American girl together with an typical American guy were siting infront of me. they are teachers in a university in Guangzhou, well, I had some deep conversation with that black girl, she is quite enthusiam, and I like it, her hair is really nice, since I never see this kind of hair by my own eyes before. if there is a chance I would like to have more conversation with her indeed.</p>
<p>also there are lots of other guys I would like to talk, but the atmosphere is quit noise over the dinner, well the boss of that club is from Hongkong, and he left me an impression of every south Chinese style, I love his club, but a little bit expensive for me as a fresh new guy in Guangzhou, anyway, I think I will attend his club event some time later when I used to my new career. he is actually a funny guy anyone could like to chat with him.</p>
<p>OK, although this event is a grand new experience in my life, I appreciate that, those excellent food, those kind people from all over the world, those beautiful girls and servants. all right I just keep going on as the book had said, try to experience various style of life every month. another interesting I need to mention is that, yesterday event, seems like I was the only one male Chinese guy in that event. and most of the foreigners are male, except me, most of the girls are female. OK, what a interesting story. looks like foreigners males are here in Guangzhou to looking for their love. maybe I could find some too. wish everyone good luck in event.</p>
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		<title>the collapse of Wall Street</title>
		<link>http://fareo.wordpress.com/2008/09/21/%e5%8d%8e%e5%b0%94%e8%a1%97%e7%9a%84%e6%ba%83%e8%b4%a5/</link>
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		<pubDate>Sun, 21 Sep 2008 07:51:05 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Translation-CHN-ENG]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[economic]]></category>
		<category><![CDATA[tranlation]]></category>

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		<description><![CDATA[华尔街的溃败 the collapse of Wall street 华尔街多么的接近崩溃——而作为结果，金融系统将如何进行改变。 the Wall street is such close to collapse, and how will the financial system change as result 网络版专稿 记者 焦建 “企业即将完成一场伟大的探险事业，但却没人知道这探险的内容究竟是什么。”发生在1720年南海公司身上的故事，在21世纪有了翻版。 EEO, web version reporter, Jiao Jian. &#8220;now the enterprise is going to achieve a great adventure but no one knows what exact in that adventure.&#8221; a same [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=379&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>华尔街的溃败<br />
the collapse of Wall street</p>
<p>华尔街多么的接近崩溃——而作为结果，金融系统将如何进行改变。<br />
the Wall street is such close to collapse, and how will the financial system change as result</p>
<p>网络版专稿 记者 焦建 “企业即将完成一场伟大的探险事业，但却没人知道这探险的内容究竟是什么。”发生在1720年南海公司身上的故事，在21世纪有了翻版。</p>
<p>EEO, web version reporter, Jiao Jian. &#8220;now the enterprise is going to achieve a great adventure but no one knows what exact in that adventure.&#8221; a same story happened in south sea company now had another version in 21 century.</p>
<p>现代金融业承诺奇迹发生，诱使天才和“威尼斯商人”们在同一个舞台登场——不可避免的，以毁灭结局。早在2005年的时候，格林斯潘就说过，“和仅仅四分之一个世纪之前的金融系统相比，不断增加的复杂的金融投资工具使得现今的金融系统变得过于死板、低效和缺乏弹性。”这话用在之前的贝尔斯登和今天的雷曼兄弟身上再恰当不过——到目前为止，美国最大的五大投行中，已经有三个中枪倒下了。</p>
<p>modern financial industry promised the possible of micricle which attract talent and merchant come on the same stage, unavoidable will result with destroy. Greny Spain had said in 2005 that, compare with the financial system only 1/4 century before, those continually increase complex invest tools made the financial world today is much much rigid, inefficient, and lack of flex ability. now his word is actually working on Bersiden and Rahmen Brother. so far, 3 of 5 biggest American invest bank are collapse.</p>
<p>在现代金融业的批评者那里，贝尔斯登和雷曼的最终结局是放任主义哲学的必然结果。这种管理措施过分放纵了毫无管制的金融服务创新及其扩张。这一切造就了一个复杂、独立的金融体制。而它恰好和公众的利益是有冲突的——在次贷销售市场里随处可见猖獗的欺诈行为。而过分的考虑短期收入使得银行家和基金经理们根本不考虑其所作所为将会引起什么样子的长期后果。他们的博弈游戏建立在这样的认识基础上——假如有一天灾难降临，肯定有其他人——不管是借贷者、投资者还是纳税人——将会承担至少是一部分的损失。</p>
<p>according to those criticize which against modern financial system, the outcome of Breston and Rahmen is actually the inevitable result of the freedom philosophy. this kind of measures allowed the unlimited or uncontrolled creation and extension of financial services. and all of those created a complicate and independent system which is against the public benefit, the fraudulent conducts can be found every where in the loan market. the excessive consideration on short term profit makes those bankers and fund managers have to idea on the consequences in a long term of what they do. and their game rule is founded on a basic that there will always be some one, no matter the borrowers, investors or taxpayers, who pay at least some part of their lost.</p>
<p>自从金融投资的的古典时代结束之后，金融业每十几年都会经历一次动荡和繁荣的周期。但过去的十年间格外的让人觉得难受。亚洲金融危机、长期基金管理的崩溃、网络泡沫危机，现在也许你可以称之为第一次“信贷皮炎”危机。假如说批评者的判断正确而且金融业里的某些东西确实已经破灭了的话，接下来将是一股回归管制的风潮。金融业将恢复到就像Alistair Darling所说的那种“优良的旧式银行业”的状态中去。但批评者的预言正确吗？到底金融业存在着什么问题？如何才能够解决它们？</p>
<p>since the classic era of financial investment goes to end, a big turbulence and booming will take place in every decade.but recent 10 years is particularly suffering people. Asia financial crisis, the collapse of long-term fund, web bubble, and now maybe a loan cold is turned on. if those criticizes are right and something in financial system were actually destroyed then the next trend would be back to restrain. the financial system will backward to the good old style bank service. are those criticizes right? what is the exact problem in financial industry? and what is the solution?</p>
<p>幸福时光<br />
happy times</p>
<p>早在1980年代，今日的灾难种子就已经埋下。和今日金融业的增长形势比起来，那时候的增长可能只是现今一个尾巴。据最近的一项相关调查显示，研究美国金融服务业增长的数据可以发现，其所占的整个公司业利润份额的比重从1980年代早期的10%上升到去年的峰值时已经达到了40%，而其所占的整个股票市场的市值也从6%上升到19%。这样的数字显然是不合适的甚至是不能成立的——特别是当你考虑到整个金融业只占美国公司也产值的15%，只提供了5% 的就业岗位的时候。</p>
<p>the seed of this financial disaster had been plant during 80s in last century. compare with the trend of growth today, it was just look like a little tail in that time. according to one recent investigation on the increase of American financial service, its profit share of has been growled from 10 percent in 1980 to a peak figure last year about 40 percent, and its share of stock market is also growth from 6 percent to 19. this kind of proportion is apparently not reasonable or solid, especially when you take in count that, the whole financial industry is shared only 15 percent in all kinds of company and provided only 5 percent of employment.</p>
<p>一开始这样的增长建立在牢固的资产价格升值的基础之上。直到2000年之前的沸腾的牛市岁月见证的是无比辉煌的增长数字。整个世界的央行美联储驯服了通胀，利率不断下调而资产价格不断上升。站在这一切背后的发动机是公司再造、薪酬竞争和革命性的信息技术带来的利润。而典型的增长数字14%则几乎是早些时候的四倍。共有基金的数字也增长了不止四倍。</p>
<p>at first, the increase is based on the solid capital price. those old happy time in stockmarket had proved those glory increase until 2000. central bank for whole world the FED had almost tamed the inflation, the price of capital is up when the interest rate is falling down. it was the profit com from by company recreation, salary competition and the revolution IT technology stand behind. the typical increase rate 14 percent reached almost 4 times of before. and the common fund had raised more than 4 times.</p>
<p>但当2001年dotcom泡沫破裂的时候，一些事情改变了。自那以后美国的GDP增长数低于1950年代以来的任何一个循环周期的最低点。汇丰银行有经济学家指出消费增长、投资和出口的总额在这一个循环周期里也相应的变得衰弱不堪。</p>
<p>everything has changed when the dotcom bubble had exploded. the GDP increase rate of American had fall to the lowest point since 1950. economist from HSBC indicated that the weakness of consumption increase and total investment and exporting during that time.</p>
<p>但当大家都跑到悬崖边的时候，金融服务业却依旧奋进高歌。即使坚实的基础已经消失的无影无踪了。</p>
<p>the financial serivice industry always running even when everyone feel it was steep cliff which absolutedly destroied the solid basis.</p>
<p>这个行业公然无视地心引力，所凭借的就是借贷、“信贷皮炎”和不断的从产权交易中扩大收入和利润。饥饿的投资者们一意孤行决意在这条道上走到黑。 2000年之后，掌握在对冲基金手中的资产价格因为其高昂的费用和杠杆效应已经涨了五倍。另外，整个行业借助计算数字和杠杆的综合效应产生了一股革新的大潮。以信用违约互换的市值为例，已经达到了也令人生愕的45万亿美元。在1980年的坏账比例仅有十分之一，而现在已经达到了一半之巨。</p>
<p>this industry openly ignore the gravity and relys on loan, and profit from continuelly growing ownership trading. those straving investors almost decided walk to the end in this way. after 2000, the price of hedge funds had raised 5 times for its expensive fee and lever effect. on the other hand, the whole industry had goes to a new innovation trend which relys on the digital technique and lever effect. take a instance, the market of creadit deafult swaps had reached the increadible 45000 billion dollar. compare with the bad debt portion 10 percent in 1980, now had increased to almost 50 percent.</p>
<p>和过去大部分依靠自有资金经营相比，这样的过程逐渐使得投行们变成了负债机器。高登和美林都是如此。类似传动的机制使得在上升的市场里万事OK，而一旦市场进入危机，则一此小小的资产价格下跌则可能造成一次大出血。</p>
<p>compare with those service relys on equity, this process had gradually make invest banks become the machine of producing debt like Gonden and Merlin. this kind of frame give alway good news when the market is growing but crisis only once fall down of the capital price.</p>
<p>投行们的胆子很可能是被低息贷款鼓起来的，低消费价格膨胀又使得情况加剧。在更加规范的市场时期，信贷控制或者金本位将严格的控制信贷产生。而最近的情形则是央行被投行们的信心所鼓动起来。流动性的过剩和金融公司们过分追求收益的结果自然是导致目前美国次贷市场的病态繁荣景象。</p>
<p>low interest loans and price growth of comsuption not only mustered the courage of investor banks but also intensify the situation. and recently the central bank had been motivated by those investor banks. as a result of too much liquidity and excessive ambition from financial enterprises, the loan market of Amrican goes to sick prosperity.</p>
<p>负债之舞<br />
the dance of debt</p>
<p>金融业没走到悬崖是很大一部分是因为金融资产自身在繁荣时期的增长惯性。自从1970年代开始，繁荣时期的债务增长就远高于资产的增长。这种正循环能够不断的重复自身。加入金融企业不断的把借来的钱用来购买更多的他们用以抵押的证券的话，这些证券的价格将会不断的水涨船高。进入下一个循环就是，它们更加敢去借更多的债务再买更多的证券。</p>
<p>the reason for financial industry did not reached steep cliff is the captical inertia of booming. since 1970, the debt increase rate of debt is far more higher than captial growth. this kind of circulate can be looped by itself. if money invested in financial enterprise used to purchase more debt then the price of stocks will continuelly rising, and enter another circulate which fuel them to purchase more stocks by more debt.</p>
<p>确实，假如它们想不这么继续干下去的话很快就会受到股东们的惩罚——就像Chuck Prince在危机诞生前几周，在评论其操控的花旗银行时候所说的那样——花旗“依旧在跳舞”。Prince先生很快就因为其缺乏远见而遭到嗤笑。事实上真正的原因是他无意间透露出了整个金融界的尴尬秘密：他已经开始一场不能有结尾的“舞剧”中。而事实上，每个人都在跳舞。</p>
<p>indeed, they may soon be punished by stockholders if stop doing so, just like Chuck Prince had said few weeks before the crisis take place. he commented HSBC was still on dancing. and soon be laughed at by his lack of vision. but the truth is he did revealed unintentionally the embarrassed secert of whole financial world. they already started a dance drama with no end, and in fact everyone is dancing in that drama.</p>
<p>可是早晚总有一天，音乐会停下来。当舞会结束，那些造就了丰裕景象的机制将会同样的毁灭这一切。所有的东西在价格下降的时候都会引来买家。但证券除外。当越来越多的资产被出卖，这使得证券价格下降，然后又使得这个循环不断的加剧。等到降无可降的时候，一切都结束了。</p>
<p>someday, when music stoped and drama goes end, then the frame which bring the booming situation will be destroied with no doubt. the fall down price will attract buyers. more and more capticalize will be sale exept the stocks and bonds, this fuel again the fall down trend of price, and intensify again this bad circulate. when the price is nothing left then everything goes to the end.</p>
<p>而糟糕的管理又加剧了这一切。每年底的交易的红利就已经兑现，而此时交易的真正的价值还尚未确立。早些时候一份监管报告指出投行的基金经理们的表现是多么的糟糕，也许吧，假如他们被正确的追求驱动的话，这些经理们会做的更好些才是。</p>
<p>terrible management had intensify all these situation, bonus had been cashed on every end of years when the truth value of trade had not been sured. a earlier monitor report had indicated that how terrible performance of those fund managers, however, maybe they would be better if motivated by a right direction.</p>
<p>lan Johnson预计说今后高管们的红利将有一部分视银行们长久的表现而定。而现今已经有很多高管们的薪酬是以一部分他们无法立即出售的股票来兑现的了。而贝尔斯登的雇员们持有接近三分之一的公司股份，他们已经是会长远考虑问题的了。</p>
<p>Ian Johnson predicted that bonus for those senior managers will partly stands on long-term performance of bank in later years. and now the salary of most senior managers are cashed partly by those stocks which can not be saled immediately. and employers in Beriston had one third of stocks, they had already considered in further vision.</p>
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		<title>get drunk with new friends</title>
		<link>http://fareo.wordpress.com/2008/09/20/get-drunk-with-new-friends/</link>
		<comments>http://fareo.wordpress.com/2008/09/20/get-drunk-with-new-friends/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 03:43:46 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Record]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[poker]]></category>

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		<description><![CDATA[well, yesterday missed the update on wordpress by playing extremely interesting poker game with new friends from foreign country. since I acquaintance Mr.Steven, he introduce me two new friends from Germany, well, they are definitely stronger than normal Chinese, I have to say that. yeah, Jack Master and Janis are totally beyond my imagination. anyway, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=377&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>well, yesterday missed the update on wordpress by playing extremely interesting poker game with new friends from foreign country. since I acquaintance Mr.Steven, he introduce me two new friends from Germany, well, they are definitely stronger than normal Chinese, I have to say that. yeah, Jack Master and Janis are totally beyond my imagination. anyway, they are absolutely fun and nice people. we played a whole night poker game and drink beer. that is great. makes me remember the old time in my university. people are pretty kind to each other. and I actually realized that today in the human jungle the big city, people are the same, just depend on whether you want to start the conversation.</p>
<p>Jack is a natural and unrestrained style, in fact I can not find a good phrase in English to describe that feeling. let say he is a young guy from Germany who is really enjoy who he is and played very nice to people and have lots of special attitude that will fascinate female. haha. I love to play poker with him and indeed he is the one who teach me how to play it. Janis is has typical Germany style long beard and have the same hair cut as I have. well he is quite friendly and kind. and last day we talk smooth in the mood like we are old friends, until I was deeply drunk I have to get some sleep or I will keep talking with him. anyway, I plan to invite them have another beer or poker night in my house or the top of this building. that would be nice at all.</p>
<p>OK, another exicting thing is running with a companion Steven. well, as his height is not much taller than me, I normally put him in the same sizes of my kind, I means the capacity of running. but yesterday, he definitely much more faster than me and much stronger than me. OK, I have to say I am the elder one, but he is the younger one. another thing is pretty interesting that he told about his feeling of running in the square, the huge difference between running in China and Netherlands is audiences. there are lots of people share the same square in cities of China, so once you are attending the square, there will be lots of audiences around the place, this is never happen in Netherlands. in fact since I had come to Guangzhou, and found so many foreigners here some time I alway curious about their reason of be in China, and lots of them told me they are just fall in love with this kind of huge big city which contain so many people. OK, seems like I did not realized the advantage of be raising in China since I was born.</p>
<p>more thing is about my plan of job. I did pharchse 6 shirts over the biggest clothes market in Guangzhou, well, they are good, with great quality but much low price. that market is superhuge that I almost lost myself overthere. you know you can made the choice easier in a normal store with medium amount of products, but in this kind of giant market you hardly know what is the exact thing you want, and every step you take may bring you so much suprise, so since you keep enjoy to steo around the decision become so hard to made.</p>
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		<title>fresh new point</title>
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		<pubDate>Thu, 18 Sep 2008 16:08:47 +0000</pubDate>
		<dc:creator>fareo</dc:creator>
				<category><![CDATA[Life]]></category>
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		<description><![CDATA[well, seems like that the job hunting working could be stop for a while, cause today I had talked to the manager of the company, and made the plan about enrollment on next monday. I got have to say, OK, this is the best one which is suit for my situation nowadays which I can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fareo.wordpress.com&amp;blog=1919648&amp;post=375&amp;subd=fareo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>well, seems like that the job hunting working could be stop for a while, cause today I had talked to the manager of the company, and made the plan about enrollment on next monday. I got have to say, OK, this is the best one which is suit for my situation nowadays which I can found in these days. and the salary is seems reasonable for me I guess.</p>
<p>for company match up the job tomorrow I will go to the biggest clothes market in Guangzhou to find myself a suitable suit. I did booked some suit from the interenet, but some of them seems not as good as I expect. measure a suitable cloth you already have to get the size and order new one from the internet is sometimes not suit anyway. the size is not always the same in different style of clothes and that is why this solution is not good for cloth, not like other things like digital devices.</p>
<p>and today, Mr.big had finally give me a chance to share lunch. well, for show my respective I did not say a word during the whole dinner time, and I still think that this kind of communication is somehow a little bit rediculars. I prefer the direct sort of conversation but that is not good suit to Chinese environment. well, I think I am gonna change myself in some extend to get used to that.</p>
<p>well, another little anger energy had been shooted from Mam to me. reason for that is I did not acted as well as the ant expected during the moring, OK, I have to say frankly that, I really did not mean it. just a little swarn of all those little things, like the song said, &#8216;I can deal with the fate, but not the little things.&#8217; anyway, I will try to solve that how to deal with old female like my ant. and made out a solution or strategy on this kind of people.</p>
<p>Steven came down this night for a while, and we talked a little, it was fun, and made the further plan on the buffet and running sessions. wish that could be nice.</p>
<p>Spanish language toturials had been downloaded today, yeas lots of them, since I am now still not mastered the Cartonese I need spend more time on learning but not entertainment. yeah, the road to get an certificate is hard and long, I need to resort my time schedule and act habit in daily life. and raise the essential question of whether, indeed, I should take the course for a master degree in University which will be hold in every weekend. tomorrow I will keep on trying to find the best solution on this.</p>
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